News + Media
HOAST2011 Press Release: click HERE to download
.Artists Exhibit Personal Definitions of Harlem. "...25 different works of art that make up 'EVOLUTION: The Changing Face of Harlem' ...encompasses an eclectic collection of responses that took on the meaning of Harlem collectively and individually."
Article by Lydia Wileden, October 30, 2008.
Exposition . Harlem Open Artist Studio Tour: 'Les artistes de Harlem ouvrent les portes de leurs ateliers.'
French Morning New York, Le journal des francophones de New York. Article by Clement Delbosc, September 30, 2008.
Art Show Examines Harlem Gentrification. '...an art exhibition at Columbia University in which 26 Harlem visual artists weigh in on gentrification in their neighborhood...kicks off the fourth annual Harlem Open Artist Studio Tour'
The New York Times. Article by Timothy Williams, September 25, 2008.
Shortlists: Across 110th Street . Chelsea can wait . Here’s what not to miss at artHarlem’s third annual Harlem Open Artist Studio Tour on October 6 and 7 . . . . "Seven local artists 'seize' a
mid-renovation Harlem brownstone. Start your self-guided tour here, if only for real-estate gawking."
New York Magazine. Article by Rachel Wolff, Sep 30, 2007.
Uptown Art . Harlem Open Artist Studio Tour captures new influx of artists
'...recent transplants as "the young gentrifiers... there is a positive trend among this influx that includes many former Harlem residents returning home.'
New York Press. September 13, 2006.
Harlem artists open studios to public
'After a successful inaugural launch, the Harlem Open Artist Studio Tour returns...'
New York Amsterdam News. Article by Jimmie Briggs, August 31, 2006.
Advertising + Promoting HOAST
HOAST is free and open to anyone interested in art. For advertising
purposes we divide our target audience into four groups:
(1). New Yorkers who just need a good reason to hop on the subway and visit Harlem
(2) .Visitors and art aficionados from the tri-state area
(3) .National and international tourists staying at NYC hotels who are visiting the city and trying to
.......experience as many cultural events as possible
In the past, we have targeted these three
groups by teaming up with NYC & Co. to distribute HOAST tour maps at their tourist kiosks, creating a MTA subway poster campaign, through printed ads that appear in the New York Times, The New Yorker, New York Magazine, Time Out New York, the Village Voice, Art News, Art In America and
Gallery Guide. We also maintain extensive listings of our event on major arts and leisure websites.
(4) Our last and equally important target group is the Harlem community itself. Without our community’s support, artHARLEM and HOAST would not exist. We maintain ties to the community via
the Harlem Arts Alliance, the Association of Hispanic Artists, the Studio Museum of Harlem and many other local community groups, churches and congregations. We regularly use the
community boards to involve the community, recruit volunteers, and announce our event, as well as advertise in local periodicals such as the New Amsterdam News, Uptown Magazine and Experience-Harlem.
artHARLEM is continuously exploring new ways to bring our events to larger audiences. If you are interested in working with us, please send your queries to: [email protected].
Quick Facts about artHARLEM and HOAST
artHARLEM’s mission: to increase the public's experience and comprehension of contemporary art.
Our underlying philosophy: to increase accessibility and comprehension of contemporary art; to promote diversity, community, and artistic flourishing.
artHARLEM was originally founded as the Harlem Open Artist Studio Tour in 2004. In 2006, it was incorporated under its current name, and received an official tax-exempt
Each year, close to 100 artists participate in HOAST. Over 2,000 visitors attend.
HOAST2011 will be our 7th annual studio tour. It is scheduled for October 15 + 16, 2011.
Since its conception, artHARLEM and HOAST have been supported by generous contributions from the Johnathan Tisch Foundation, The AG Aggie Gund Foundation, NYC and Co.,
the Manhattan Borough President’s Office, Lower Manhattan Cultural Council, the New York Times Foundation and Harlem Community.